Description
Callicarpa ‘Profusion’ – #5 Pot
Callicarpa ‘Profusion’, commonly known as Beautyberry, is a deciduous shrub best known for its striking clusters of vibrant purple berries that appear in fall. The berries stand out beautifully against the shrub’s green foliage, making ‘Profusion’ an excellent choice for adding late-season colour and visual interest to the garden. The foliage also develops warm yellow tones in fall before dropping for winter.
This easy-care shrub works well in mixed borders, shrub beds and naturalized plantings. Its arching growth habit gives it a graceful appearance, while the colourful berries provide an especially attractive display when many other plants are winding down for the season.
Key Benefits
- Produces clusters of vivid purple berries in fall
- Adds late-season colour and interest to the landscape
- Deciduous foliage develops yellow fall colour
- Attractive arching growth habit
- Works well in mixed borders, shrub beds and naturalized gardens
- Provides seasonal food for birds
Care Tips
Plant Callicarpa ‘Profusion’ in a location with full sun to partial shade. For the best berry production, provide plenty of sunlight and plant in well-drained soil. Water regularly while establishing, then maintain consistent moisture during dry periods.
Use it as a feature shrub, in a mixed planting or as part of a larger fall-interest garden. Its purple berries are particularly effective when planted where they can be seen from patios, walkways or windows.
Additional Details
- Common Name: Beautyberry
- Botanical Name: Callicarpa ‘Profusion’
- Mature Size: Approximately 6–8 ft. tall and wide
- Light: Full sun to partial shade
- Soil: Well-drained, evenly moist soil
- Foliage: Deciduous
- Berry Colour: Purple
- Hardiness: Generally hardy in USDA Zones 5–8
Plant size and appearance may vary depending on the season and current inventory.






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